Inter Milan Unveils New Kit Sponsor with Record-Breaking Annual Fee

The Italian Serie A club Inter Milan has unveiled its new kit sponsor, and the announcement comes with a record-breaking annual fee. The club announced on their official website that they have signed a deal with a company called Puma for three years, with the first year's fee being €12 million ($14 million), which is a significant increase from last year's €6 million ($7 million) fee.

The new sponsorship deal will see Puma become the club's primary kit sponsor for the next three seasons, replacing Adidas as the main sponsor. The partnership between Inter Milan and Puma also includes other marketing and promotional activities, including product launches and events.

This new sponsorship deal marks a major milestone for Inter Milan, as it is the highest ever annual fee for any football club in Europe. The club has always been known for its rich history and tradition, and this new partnership is expected to further enhance the club's image and reputation both domestically and internationally.

Overall, the unveiling of Inter Milan's new kit sponsor is a significant event for the club, and it is hoped that this new partnership will help the team achieve even greater success in the future. With the new sponsorship deal, Inter Milan is set to continue its dominance in European football, and the club's fans can look forward to exciting times ahead.